Non-Profit Organization Case Study
InternationalNeuroblastoma Day
International Neuroblastoma Day is a global awareness initiative dedicated to supporting children and families affected by neuroblastoma. For this campaign, I designed and developed the event website, helping create a centralized destination for awareness, community participation, and fundraising efforts.
The project focused on making it easy for supporters around the world to learn about the cause, make a donation, and visibly participate in the campaign.
Website Design & Interactive Participation
I designed the campaign website and worked alongside stakeholders to integrate a donation platform that streamlined supporter contributions.
To encourage global participation, I also created an interactive world map that displayed pledges submitted by participants, allowing visitors to see the campaign's international reach in real time. The result was an engaging digital experience that combined awareness, fundraising, and community involvement within a single platform.
Email Marketing & Donor Communications
To support the campaign beyond the website, I designed a series of email communications that guided supporters through their journey.
This included a donation confirmation email that acknowledged contributions and reinforced the campaign's mission, as well as a newsletter template used to share updates, participation opportunities, and campaign milestones with the community.
Impact & Outcomes
By bringing together fundraising, community participation, and donor communications into a cohesive digital experience, the campaign provided supporters with multiple ways to engage and contribute.
The website, interactive pledge map, and email communications helped strengthen awareness efforts, foster a sense of global participation, and create a more seamless experience for donors and advocates alike.
Joey created a seamless digital experience that helped supporters engage with the campaign, make donations, and feel connected to a global community.
Sarah Schwartz
Strategic Marketing Partner Loud + Clear
