Brand & Visual Design
Creating cohesive visual identities and design systems that bring clarity, consistency, and impact across every touchpoint, from first impression to final interaction.
BRAND, MARKETING & CREATIVE LEADER
Hey, I'm Joey
I bring 12 years of experience executing integrated marketing campaigns, digital experiences, and communications programs that drive engagement and growth.
I combine strategic thinking with hands-on capabilities across branding, design, web development, video production, email marketing, and creative operations to deliver measurable results.
What I do
Creative Strategy
Shaping ideas and direction through thoughtful problem-solving, aligning design decisions with business goals and user needs.
Marketing
Building integrated campaigns that connect strategy, creative, and execution to drive awareness, engagement, and measurable growth.
Web Development
Designing and building scalable, high-performing web and software applications that are visually refined, technically sound, and built to convert.
About me
Joey Gelfand
I've spent the last 12 years building brands, websites, campaigns, videos, and creative experiences for organizations of all sizes. My career has never followed a single lane—I've always been drawn to the overlap between design, marketing, technology, and storytelling.
I enjoy being involved in the entire creative process, from shaping ideas and strategy to rolling up my sleeves and bringing them to life.
Work Experience
- Senior Brand Manager The Jewish Agency • 2022 - Present
- Senior Designer & Marketing Specialist Viola Media • 2018 - 2022
- Graphic Designer & Web Developer LG Studios • 2016 - 2018
Recognition
- Hermes Creative Award Best Creative Video • 2024
- Long Island Digital Awards Creative Campaign Concept • 2022
- Melville Chamber of Commerce Business Achievement Award • 2021
Software Expertise
WordPress
Figma
After Effects
Photoshop
Salesforce
Mailchimp
Canva
Monday.com
Codex
ChatGPT
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Years of Experience
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Projects Completed
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Cups of Coffee Consumed
References
Creative, sharp, and incredibly hands-on! Joey is the type of guy you want in the trenches with you when building something important.
Joey helped us bring Camelot online in a way that finally matches the level of service we provide. The branding, website, and marketing pieces all feel polished, professional, and true to our company.
Joey created a polished film marketing system that gave our project a clear, cinematic digital home across web, email, and release communications.
Joey created a seamless digital experience that helped supporters engage with the campaign, make donations, and feel connected to a global community.
Let's create something together.
Let’s shape a visual system, digital experience, or campaign that feels clear, sharp, and built to move.