Luxury Transportation Case Study
CamelotSpecialty Limos
Camelot needed its digital presence to match the premium service it delivered offline, and I led the brand, website, booking experience, video, email, and ad system that repositioned the company for higher-value customers.
Branding & Visual Identity
I created a restrained black-and-white identity system, including logo, typography, and visual standards, to make the brand feel more premium, consistent, and credible across customer touchpoints.
Commercial Video Production
I led the commercial from creative direction through filming, editing, and motion graphics to showcase Camelot's fleet and customer experience across web, social, and advertising.
Website & Booking Experience Strategy
I designed the website and helped shape the custom booking flow so customers could evaluate the fleet, understand services, and request transportation more confidently.
Email Marketing & Customer Communications
I built branded customer communications and promotional emails that carried the luxury identity through confirmations, reminders, follow-ups, and repeat-business campaigns.
Digital Advertising & Display Campaigns
I designed display and social ads that translated Camelot's luxury positioning into acquisition creative for awareness, traffic, retargeting, and qualified leads.
Impact & Outcomes
The connected brand, website, advertising, and communication system improved digital credibility while supporting a 31% increase in booking inquiries, 42% traffic growth, and 24% higher email engagement.
0%
Increase in Online Booking Inquiries
0%
Growth in Website Traffic
0%
Increase in Email Engagement Rates
Joey helped us bring Camelot online in a way that finally matches the level of service we provide. The branding, website, and marketing pieces all feel polished, professional, and true to our company.
Alan DeRosset
Owner Camelot Specialty Limos
