Event Marketing Case Study
The SPACConference
The SPAC Conference needed a digital ecosystem that could turn attention into registrations for a 1,500+ person capital-markets event, and I owned the website, email, paid media, video, and attendee communications that connected discovery to registration.
Website Strategy, UX & Registration Infrastructure
I designed and built the conference website and registration infrastructure so attendees, sponsors, speakers, and hotel guests could move through discovery, payments, booking, and event logistics with less friction.
Promotional Video Strategy & Production
I turned prior conference footage into a promotional video, owning scripting, voiceover production, editing, and motion graphics to clarify the event value for prospective attendees and sponsors.
Email Marketing & Attendee Acquisition
I built and managed the email engine for lead capture, segmentation, campaign design, attendee acquisition, and performance reporting.
Paid Media & Display Campaigns
I designed paid social and banner ads that extended the conference identity across acquisition channels and supported registration growth.
Impact & Outcomes
By connecting web, email, paid media, and content operations, I helped increase attendance by 12%, web traffic by 22%, and the email list by 8% year over year.
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Increase in attendance
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Increase in web traffic
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Increase in email list
Creative, sharp, and incredibly hands-on! Joey is the type of guy you want in the trenches with you when building something important.
